“Are you experiencing Facebook?”
“Yes, obviously. However I don’t think you can get me, because there are too many people who have similar name as me. Try searching with my surname at the same time.”
“Hey, you celebrated your birthday in K-Box, right?I saw the photos with your Facebook.”
“Bro, I saw your comments about the YouTube video that I’ve posted inside my blog. I’m happy that you are also deeply moved from the ‘Dancing Peacock Man’ too.”
Social networking or “social network sites” has almost become part of our lives and being tossed around during the last couple of years. It really is as with any other media such as newspaper, radio and tv yet it is way over pretty much sharing information and concepts. Social media tools like Twitter, Facebook, Flickr and Blogs have facilitated creation and exchange of ideas so quickly and widely than the conventional media. The potency of define and control a brand is shifting from corporations and institutions to people and communities. It is not about the 5Cs (e.g. condominium, a credit card and car) that Singaporeans once described. Today, it can be about the newest Cs: creativity, communication, connection, creation (of the latest ideas and merchandise), community (of shared interests), collaboration and (changing this game of) competition.
In January 2010, InSites Consulting has conducted an internet based survey with 2,884 consumers from over 14 countries between the ages of 18 to 55 yrs old on social networking. More than 90% of participants know no less than 1 social networking site and 72% of participants are members of at least 1 social media site. In the average, people have about 195 friends and they sign in twice a day to social network sites. However, 55% of your users cannot access their social media websites at the job. In past times, very few adults were able to make more than 500 friends, however with Social media, even a child or teenager can get to know more than 500 people in certain days by only clicking the mouse. Social media has devalued the traditional concept of “friend” where it means trust, support, compatible values, etc. Although we get acquainted with many people, we are struggling to build strong bond because of the people whom we met as our available time is limited. Hence, it comes with an upcoming social trend of individuals with wider social circles, but weaker ties (people we don’t know well but who provide us with useful information and concepts).
Social networking also influences people’s buying behaviours. Digital Influence Group reported that 91% of individuals say consumer reviews will be the #1 aid to buying decisions and 87% trust a friend’s recommendation over critic’s review. It is actually thrice more prone to trust peer opinions over advertising for purchasing decisions. 1 word-of-mouth conversation has an impact of 200 TV ads. With the prevalence utilization of social networking, there is certainly numerous news relevant to it from your most viewed YouTube video on “Armless pianist wins ‘China’s Got Talent'” to Web-assisted suicide cases (e.g. New Jersey university student who killed himself after video of him within a sexual encounter with another man was posted online). Thus, does social networking make us better or worse off as being a society?
Besides having ability to know a number of people in the easy and fast way, social media marketing also helped teenagers who have social or physical mobility restrictions to build and keep relationships using their friends and families. Children who go overseas to examine can certainly still remain in meaningful contact because of their parents. To a greater extend, there is certainly anecdotal proof positive outcomes readily available technologies.
In 2008, President-elected Obama won the election throughout the effective utilization of social networking to reach an incredible number of audience or voters. The Obama campaign had generated and distributed huge amount of contents and messages across email, SMS, social networking platforms and their websites. Obama with his fantastic campaign team fully understood the basic social need everyone shares – the necessity of being “who our company is”. Therefore, the campaign sent the content as “Because It’s of you” and select the right form of media to connect with individuals, demand 13devupky and make community to get a social movement. They encouraged citizens to talk about their voices, hold discussion parties in houses and run their very own campaign meetings. It truly changed the delivery of political message.
Obama campaign had made 5 million “friends” on a lot more than 15 social media sites (3 million friends on Facebook itself) and posted nearly 2,000 YouTube videos which were watched over 80 million times. At its peak, their site, MyBarackObama.com, had 8.5 million monthly visitors and produced 400,000 blog posts. To guarantee that their contents were found by people, the Obama campaign spent $3.5 million on Google search in October alone, $600,000 on Advertising.com, $467,000 on Facebook in 2008, etc. Currently, Obama’s Twitter account has near 6 million followers.
During 2010, right after the earthquake happened in Haiti, lots of the official communication lines were down. The remainder of the world was incapable of grasp the full picture from the situation there. To facilitate the sharing of knowledge and replace with the lack of information, social networking arrived very handy to report news reports in regards to the involved area of what happened and what help was needed. Tweets from many people provided an impressive overview of the ongoing events from your earthquake. BBC covered the case by combining tweets in the work of the reporter Matthew Price in Port-au-Prince at the ground. Guardian’s live blog also used social websites with the information using their company news organisations to report concerning the rescue mission.
This has been 2 years since CNN officially launched iReport like a portion of its website where people can upload video material, with contact information. Through the Haiti crisis, CNN had published an array of social websites material although not each of the materials were verified. The editorial staff would vet the reports from the citizen journalists and labeled them differently when compared with unverified contents. On Facebook, a team, named “Earthquake Haiti”, was formed to exhibit support and share updates and news. It had greater than 14,000 members and a few users even pleaded for assistance for the injured Haitians in the group. Using email, Twitter and social media sites like Facebook, a large number of volunteers as an element of Project Ushahidi were able to map reports sent by people from Haiti.
One of the most impressive part of the social media’s affect on Haiti is definitely the charity text-message donations that soared to over $10 million for that victims in Haiti. People interested in improving the victims are encouraged to text, tweet and publicize their support using various social networking sites. The International Philanthropy Group had also started a campaign to ask wealthy people and celebrities, like Ben Stiller and John Legend to utilize Twitter and Facebook to encourage others to offer to UNICEF. An aid worker, Saundra Schimmelpfennig, allowed the recommendation off their aid workers and donors to post on the blog regarding to choosing which charitable organisations to aid. Meanwhile, donors were asking questions in Twitter, Facebook and blogs concerning their donations and endorsements of their favourite charities. After every crisis, the social media marketing for social cause becomes a far better medium to spread the saying.
You will always find two sides of every coin. Social media is just a tool or mean for anyone to make use of. It is still as much as you on the way to make use of this tool (similar to a knife, can aid you to cut food or hurt others). Pew Research Center’s Internet & American Life Project and Elon University’s Imagining the Internet Center conducted a report on “The Future of Online Socializing” in the highly engaged, diverse set of respondents with an online, opt-in survey contained 895 technology stakeholders and critics. The negative effects presented with the respondents included time spent online robs time from important face-to-face relationships; the internet fosters mostly shallow relationships; the act of leveraging the internet to take part in social connection exposes private information; the internet lets people to silo themselves, limiting their being exposed to new ideas; and the internet is being accustomed to engender intolerance.
Some respondents also highlighted that you will have development of newer and more effective psychological and medical syndromes that might be “variations of depression brought on by the lack of meaningful quality relationships”, as well as a “new world society”. The phrase, “Social Networking”, has started to deceive the users to assume they may be social creatures. For example, spending several hours using Farmville and chatting with friends concurrently does not convert into social skills. People become determined by the technology and end up forgetting how to socialise in face-to-face context. The online personality of the person could be completely different from his/her offline character, causing chaos as soon as the two personalities meet. It is actually apparent in online dating when the couple gets together in face-to-face the very first time. Their written profiles usually do not clearly represent their real-life characters. It really is more enticing for individuals to type something that others wish to hear than saying the reality.
Apart from the “friendship”, creators of social networks and users redefine the word, “privacy” within the Internet too. The task in data privacy is to share data while protecting personally identifiable information. Just about any information posted on social network sites is permanent. Whenever someone posts pictures or videos on the net, it might be viral. As soon as the user deletes a youtube video from his/her social network, someone could have kept it after which posted it onto other sites like YouTube already. People post photographs and video clips on social networking sites without thinking as well as the files can reappear in the worst possible time. In 2008, a relevant video of a small grouping of ACJC students hazing a female student at school on her birthday was circulated and another video of your SCDF recruit being “welcomed” (was hosed with water and tarred with shoe polish) to some local fire station made its way online.
In the corporate world, human resource managers can access Facebook or MySpace to get to find out about a candidate’s true colours, especially when job seekers usually do not set their profiles to private. Research has found out that almost half of employers have rejected a possible worker after finding incriminating material on their Facebook pages. Some employers also have checked the candidates’ online details in Facebook pages to ascertain if they are lying regarding their qualifications. Nowadays, younger generations possess a complete disregard for their own privacy, opening doors to unwelcome predators or stalkers.